1974, Roseville California: Jim Rodda and Greg Modesti set up a shop at Denio’s Auction and began selling pots for $3, $6, and $10. That first weekend they sold $1,000 worth of pots, and Jim has been selling them ever since. Jim bought out his partner’s interest in 1976, and business has continued to grow.
Jim’s hard work is the main reason for Pottery World’s success. For over seven years he worked seven days a week. He would start Tuesday and drive an old pie wagon to Los Angeles. Wednesday he would pick up a new load of pots and drive back on Thursday. Friday he would unload at Denio’s, and on Saturday & Sunday he would sell; Monday was for doing the books.
Soon Jim opened his first store on Auburn Boulevard selling salt and pepper shakers, dinner ware, and a lot of cookie jars. As times have changed, so has Pottery World. Cookie jars started to recede and macramé took its place. Pottery World sold macramé for over 10 years, teaching the art to countless women in the Sacramento area. As the craft section of the business faded away, Pottery World went into floral arrangements, vases, and accessories. At the same time, the focus of outdoor items shifted to fountains and statuary. Eventually, the selection of products Pottery World offered expanded into interior furniture, all types of interior home and holiday decor, outdoor patio furniture, and garden decor. The one thing that hasn’t changed over the years is selling pottery. The styles have changed, but the appetite for pottery has remained constant — Pottery World now imports pottery from seven different countries.
Just as it was in the beginning, there is still a lot of physical labor involved. Even though Jim is up to the task, he has had a tremendous amount of help from his employees over the years. Jim’s son, Bill Rodda, and Jim’s daughter, Ann Garrett — along with her husband Justin, who is the general manager — are key contributors and continue to help Jim make his business thrive.
Through the continued support of these key people, in 2000, Jim opened up a second retail location in Rocklin. It features a stunning 30,000 square foot indoor showroom, an outdoor patio furniture display area, and more than 200 outdoor water fountains on three acres — not to mention a charming little cafe looking out over it all. In early 2009, the original Auburn Boulevard location closed its doors and by the end of 2010, Jim had opened another location in El Dorado Hills. With the addition of the 12,000 square foot store in El Dorado Hills, Pottery World has grown to employ over 70 skilled people, and has branched out to offer thousands of unique items — adding more every day.
“Since the inception of Pottery World, I’ve made it my personal mission to bring a vast selection of the finest home accessories to our customers. I believe that every home has a distinct voice and that the products we carry can help define it. Not only has our store grown over the years, but our assortment of products has expanded as well. We’re continually balancing the delicate line of listening to customer wants and watching global trends within the industry to showcase what people are searching for.
Every year, my buyers and I take multiple trips around the world to handpick products that are not only one-of-a-kind treasures, but are also valuable additions to your home. We are here to provide a home décor experience that helps our customers visualize their ideas and make them a reality.” – Jim Rodda